Annual Sales Conference & Gala dinner


Sofitel on Collins, Melbourne


Liberty Events project manage this event with the client who bring their entire Sales force to Melbourne for an annual Sales Conference, about 300 pax attend for the 4 day conference. As well as plenary sessions for the whole group, 12 breakout rooms were required. A welcome function, group activity, team dinners and Gala dinner were all part of the program.


Creation & management of event project plan & timeline

Venue sourcing (across Australia)

Venue liaison – contract negotiation & booking. Meeting room set-ups/requirements, accommodation, F&B, floor plans, event timings

Project management of meeting room allocations, team movements

Management of theming & AV requirements

Event Production, show calling

Management of Entertainment, MC, photography, videography, transfers

Design & production of name tags & team agendas (approx. 6 different teams/agendas)

Design and distribution of delegate confirmation documents

Overall event budgeting with relevant reporting

Liberty Events staff on-site for the duration of the event